This season, Furla invites you to come and play in a new way. This Spring/Summer, Furla ventures into Last Summer in Ostuni – a story of friendship, artistry, and dreaming on your own terms.
Furla’s spring-summer 2026 campaign has the Italian fashion brand launching Last Summer in Ostuni. It’s a cinematic story set against the whitewashed walls and blazing blue skies of Southern Italy. It looks like a short film you wish you could step inside.
Developed with a former Netflix story editor, the concept flips the tired “will they, won’t they” trope completely on its head. Instead of romantic tension, it leans into friendship, self-discovery, and the quiet courage it takes to choose a smaller, more honest dream over the one you thought you wanted.
Photographer and director Tom Craig captures model Lia in a series of sun-drenched, free-spirited images that feel effortlessly alive. Hair blowing in the sea breeze, head thrown back mid-laugh. The whole thing radiates joy without trying too hard.
Stylist Alessia Vanini dresses her in soft summer palettes that let the bags shine. A cobalt blue structured top-handle, a zesty yellow shoulder bag, a terracotta circle crossbody, and a punch of citrus stand out in the shots.
FURLA SPRING-SUMMER 2026 COLLECTION
Furla Moonstone reveals a clear, modern beauty through refined materials and subtle contrasts. A piece that brightens style with quiet presence.
Radiant energy and striking textures: Iride returns bolder than ever, turning sparkling details and jewel-like hardware into a playful celebration of color.
Furla Lara: fluid lines and sculptural volumes that embrace with elegance, turning every daily gesture into a refined movement. Crafted from soft grained leather with practical details and a shoulder strap embellished with the Furla Nuvola arch logo.
Furla Sfera balances curved and straight lines with timeless elegance. The spherical jewellery inspired closure highlights its minimalist silhouette, while duo-tone materials and colors recall the quiet harmony of the season.
Furla Goccia glows with quiet charm-like a drop of light on silk. Essential and adaptable, it brings a touch of colour and ease to everyday gestures.
