Johnnie Walker has launched the new White Walker by Johnnie Walker. This limited-edition Scotch Whisky is inspired by the most enigmatic and feared characters on the hit show Game of Thrones – the White Walkers – and is here for fans to enjoy as anticipation builds towards the final season.
As reported in May on Duty Free Hunter, Johnnie Walker’s Game of Thrones ties up is now available to buy in selected duty-free shops – and will be followed by a series of single malt whiskies in early 2019.
Known by their icy blue eyes and led by the Night King, the undead army of White Walkers have emerged from the Frozen North bringing with them the chill of winter and now a limited-edition whisky that evokes their icy world. Created by whisky specialist George Harper, alongside the small team of expert blenders at Johnnie Walker, this innovative whisky is best served directly from the freezer, echoing the chilling presence of the White Walkers.
The bottling brings you right to the Frozen North with an icy white and blue design along with the iconic Johnnie Walker Striding Man now fashioned in armour to fit in among the ranks of the Night King’s forces. Utilising temperature-sensitive ink technology, fans will be reminded that “Winter is Here” from an unexpected graphic icy reveal on the bottle when frozen.
The Scotch has notes of caramelised sugar and vanilla, fresh red berries with a touch of orchard fruit and features Single Malts from Cardhu and Clynelish – one of Scotland’s most Northern distilleries. Blender George Harper used the Frozen North as his starting point for creating White Walker by Johnnie Walker. He said: “Whiskies from Clynelish have endured long, Scottish winters, not dissimilar to the long periods endured by the Night’s Watch who have ventured north of the wall – so it was the perfect place to start when creating this unique whisky.”
“We knew there was fan appetite for a Game of Thrones whisky and once we saw the vision from Johnnie Walker for a way to collaborate we knew the idea was perfect and the time was now. From the beginning, they understood that we wanted to create something special, and they’ve accomplished that with White Walker by Johnnie Walker. We’re confident fans will enjoy sipping this delicious whisky as they wait for season eight and beyond,” said Jeff Peters, Vice President, Licensing & Retail at HBO.
White Walker by Johnnie Walker is part of a wider partnership with HBO and (Johnnie Walker parent company) Diageo which will also see the launch of the Game of Thrones Single Malt Scotch Whisky Collection available starting in February 2019 until supplies last. The collection features eight scotches that are each paired with one of the iconic Houses of Westeros and the Night’s Watch giving fans an authentic taste of the Seven Kingdoms and beyond. More information about the collection will be the subject of future announcements.
White Walker by Johnnie Walker will be available globally, including in leading airports, starting October 2018 until supplies last with a RRSP: $50.90 / £31.50 for 1L bottle (41.7% ABV).
For more information on White Walker by Johnnie Walker, please visit www.johnniewalker.com and follow https://www.facebook.com/JohnnieWalker/ on Facebook, https://twitter.com/johnniewalker on twitter and https://www.instagram.com/johnniewalker/ on Instagram.
Game of Thrones star Nikolaj Coster-Waldau who plays Jaime Lannister, was even recently seen enjoying the new, limited-edition whisky. While Jaime Lannister likely never wants to encounter another White Walker, let alone the Night King, it’s certain that he will enjoy this new whisky while he too patiently waits for the show’s return.
Copyright The Duty Free Hunter 2019