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Giorgio Armani invites travellers to visit Studio Profumo

Giorgio Armani invites travellers to visit Studio Profumo

For the first time, maestro of Italian elegance Giorgio Armani is opening the doors to his Milan studio to show how his iconic fragrances are created and to reveal the inspiration that he draws from the world of haute couture.

Throughout the months of May global shoppers travelling through airports from East to West won’t miss the designer podiums that echo Armani’s studio, with picture frames mounted on the wall and a display of must-have fragrances like Si, including Si Eau de Parfum and the latest addition to the collection, Si Rose Signature.

There is a style – a fragrance – for everyone. Passengers will also be able to choose Acqua di Gioia, Sky di Gioia, Code, and Code Cashmere.

Scented ribbons in colours that match the various lines will give travellers a way to get to know the fragrances. Whether they fall in love with many or just one fragrance, everyone will fly away with a very feminine pouch signed by Giorgio Armani.

From fashion to fragrance, the brand is the embodiment of elegance, seduction, and nature. On the visual created specifically for the Studio Profumo event, the face of the brand, Cate Blanchett, represents the very DNA of Giorgio Armani.

Studio Profumo: a one-of-a-kind experience that gives Giorgio Armani a unique signature with essential lines and exceptional materials.

See images above and below from Dubai airport and Oslo airport duty-free.

 

 

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