Bacardi Global Travel Retail and Heinemann are partnering for the exclusive launch of an exciting new single malt whisky.

The limited edition GLEN DEVERON 24 Year Old finished in Super Tuscan Red Wine Casks has been created to delight the retailer’s many whisky connoisseurs and collectors seeking out new discoveries on their travels at Heinemann stores in Europe and Asia Pacific. It is presented in a 70cl format within a wooden gift box.

With just 198 bottles produced, The GLEN DEVERON 24 Year Old finished in Super Tuscan Red Wine Casks (54.3% ABV) is the latest innovation to join the successful Exceptional Cask Series. This is a growing collection of rare single-cask bottlings, double-cask expressions and small-batch releases.

To celebrate the launch of the new GLEN DEVERON, Heinemann is running a quiz competition, between 1-31 May 2024, for its Heinemann & Me loyalty members to give away five sets of the GLEN DEVERON core range, comprising 1 bottle each of the GLEN DEVERON 16 Year Old and GLEN DEVERON 20 Year Old. The prize is completed with a set of beautiful Glencairn glasses to enjoy the perfect serve of the core GLEN DEVERON portfolio.

Filled in 1998, the GLEN DEVERON 24 Year Old has been finished in Super Tuscan casks since 2007, during which time the whisky has taken on the core Super Tuscan red wine characteristics to produce a flavor profile that is ‘bursting with notes of fresh raspberry and juicy blackcurrant. Decadently sweet and rich, balanced with notes of orange citrus peel and hint of cinnamon space.’

Leila Stansfield, Managing Director, Bacardi Global Travel retail explains the strategy, “Our whisky strategy in travel retail is designed to bring continual discovery for whisky shoppers, especially those looking for new twists on classic production techniques in delectable single cask and single malt expressions from our distilleries. This GLEN DEVERON 24 Year Old is a sublime whisky with an intriguing characterful finish imparted from the Super Tuscan red wine character. Sharing a mutual passion to excite whisky connoisseurs and collectors, we are thrilled to partner with Heinemann on this exclusive launch campaign.”

Gebr.Heinemann’s Head of Buying Spirits, Bastian-Philipp Müller adds: “We have huge ambitions for our spectacular whisky assortment and we love introducing distinctive, limited edition releases such as this GLEN DEVERON 24 Year Old finished in Super Tuscan Red Wine casks. Super Tuscan wines have excited the wine world for years and are the best premise to create a great whisky.

We know this will delight our customers and reinforce the stand-out position for Heinemann as a trusted, specialist whisky retailer. We look forward to further opportunities with the Bacardi luxury whisky collection.”

The GLEN DEVERON distillery lies on the rugged coast of North East Scotland by the banks of the River Deveron. This coastal landscape sits within the Highland region for Single Malt Whisky and is the most easterly of Scotland’s whisky distilleries. GLEN DEVERON Single Malt whiskies are crafted in the traditional way using copper pot stills, fine malted barley and pure spring water from the region.

The GLEN DEVERON® 24 Year Old finished in Super Tuscan Red Wine Casks (54.3% ABV) is available exclusively from Heinemann in 70cl bottles at €749.90.