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Glenfiddich unveils limited-edition to celebrate the Lunar New Year

Glenfiddich unveils limited-edition to celebrate the Lunar New Year

The World’s Most Awarded Single Malt Scotch Whisky introduces limited-edition pack at selected airports in Asia.

Glenfiddich, the World’s Most Awarded Single Malt Scotch Whisky, announces a limited-edition pack for Glenfiddich’s 18 Year Old single malt created by Shenzhen-based artist Rlon Wang. Created in celebration of the Lunar New Year and gifting season, the distinctive design will be available in selected airports from December 2019 while supplies last.

Paying homage to the royal stag icon which appears on every bottle of Glenfiddich, the design reimagines an epic journey made over a century ago. Wang’s richly detailed illustration depicts the creature’s 12-pointed antlers, denoting its ‘royal’ classification, while the flowing ribbon and medal around its neck symbolises Glenfiddich’s status as the world’s most-awarded single malt.

The grandeur of the stag’s appearance recalls a famous oil painting, The Monarch of the Glen, also paying tribute to the epic voyage made by Charles Gordon, son-in-law of Glenfiddich founder William Grant, in 1909. Gordon famously left Speyside with little more than a few cases of whisky and a dream to bring Glenfiddich, ‘the Valley of the Deer’, to the world. He returned a year later, having won the hearts of whisky lovers across Asia with the exquisite whiskies of the William Grant & Sons family.

On the pack, the river surrounding the royal stag can be traced back to the Glenfiddich distillery, identified by its granite buildings and resplendent copper still. Closer examination reveals an intrepid figure rowing a cargo of whisky casks downstream. The wild Scottish landscape blends with hallmarks of ancient and modern Asia in a mythical evocation of the long-standing connection between two cultures.

William Grant & Sons Managing Director, Global Travel Retail, Ed Cottrell, commented: “We are thrilled to collaborate with artist Rlon Wang to offer travellers a limited-edition design during this important festive period. We know that luxury spirits consumers are looking for culturally relevant gifts from brands with heritage and authentic stories, which makes Glenfiddich 18 Year Old the perfect gift this Lunar New Year.”

As a former student of traditional Chinese painting with a distinctly contemporary style, Wang was the perfect artist to tell this story. His colourful, multi-layered illustration takes inspiration from personal memories of family gatherings at Lunar New Year, as well as the symbolic meaning of deer in Chinese folk tales, where the animal often represents long life and good fortune. The exceptional nature of this pack befits a single malt like no other.

The Glenfiddich 18 Year Old is an industry-acclaimed, delicately crafted and full-bodied single malt, produced in small batches. Renowned everywhere as a symbol of affection and respect, this is a malt that channels the spirit of the stag to honour generations past, while looking towards a future full of promise.

The Glenfiddich 18 Year Old limited-edition design pack will be available in selected airports from December 2019, including Singapore, Bangkok, Hong Kong and Taipei.

Recent Awards:
International Wine & Spirit Competition 2018
• Distiller of the Year
• Scotch Whisky Producer of the Year
• Design and Packaging (Gold): Glenfiddich Winter Storm
• Single Malt Scotch no age statement: Glenfiddich Finest Solera
• Gold Outstanding: Glenfiddich Finest Solera
• Gold Outstanding: Glenfiddich 18 Year Old
• Gold Outstanding: Glenfiddich Age of Discovery Madeira Cask
• Gold Outstanding: Glenfiddich Age of Discovery Bourbon finish
• Gold: Glenfiddich Experimental Series Winter Storm
• Gold: Glenfiddich Vino Formosa Cask finish 26 Year Old
• Gold: Glenfiddich Bourbon barrel Reserve 14 Year Old
• Gold: Glenfiddich Aged 15 Year Old
• Gold: Glenfiddich Cask Collection Reserve Cask

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