Bacardi Global Travel Retail is proud to announce the launch of GREY GOOSE, ALTIUS, an exceptional new ultra-premium release from the iconic French brand.
GREY GOOSE ALTIUS debuts now with Dubai Duty Free at Dubai International Airport, where a stunning glacier-inspired decoupage-layered HPP structure with white light accents, presents a striking backdrop for brand ambassadors to engage travelers with the latest innovation from GREY GOOSE. Additional launches are planned at selected international airports and onboard cruise lines later this year.
GREY GOOSE ALTIUS combines single-origin winter wheat from Picardie, the bread-basket of France, with pure, alkaline-rich spring water sourced from the French Alps. The single-distilled 40% ABV vodka is chilled and filtered at glacial temperatures of -24°C to create a natural ice crystallization resulting in a well-rounded spirit with a unique, smooth, velvety mouthfeel.
The resulting vodka has a subtle minerality and an elegant body, offering lemon zest and warm bread notes on the palate, making way for a soft, sweet finish. GREY GOOSE ALTIUS is best enjoyed simply sipped over ice, but it is also superb in cocktails, such as the signature serve, the GREY GOOSE ALTIUS ALTINI, a simple mix of GREY GOOSE ALTIUS and a dash of Alpine botanical liqueur.
The premium packaging of GREY GOOSE ALTIUS underscores its luxury credentials and ensures it stands out on the shelf. Hand bottled and individually numbered, the clear, tall bottle features a metallic silver stopper, a silver collar etched with fine detailing and a paper seal beneath it. A mountain shape is revealed in the punt on the bottom of the bottle; as it turns, the shape refracts through angular glass facets, adding a sense of dynamic movement and depth.
GREY GOOSE ALTIUS will appeal to affluent international travellers seeking authenticity, story-driven provenance and superlative quality.
