Gucci has tapped South Korean actress Gyuyoung Park as its latest global brand ambassador, further embracing the K-idol craze that’s sweeping through fashion.

The actress, best known for starring in a handful of South Korean hit TV shows, including the recent Netflix series “Celebrity,” centered on the lavish and fiercely competitive life of social media influencers, was among the celebrity guests at the Gucci Ancora spring 2024 show last month, the first under the lead of newly minted creative director Sabato De Sarno.

Park showed up in a tomboyish Gucci look composed of baggy denim pants and a burgundy leather overshirt with matching double-G belt, carrying a cream Gucci Bamboo 1947 handbag.

After making her acting debut in 2016 for the music video of “Crosswalk,” the lead single of South Korean singer Jo Kwon’s second solo album, Park’s career took off with a few supporting roles.

In 2020 she landed her first major lead role in “It’s Okay to Not Be Okay,” a romantic comedy streamed on Netflix that received a nomination at the 49th International Emmy Awards in the Best TV Movie or Miniseries category. That same year Park also starred in the apocalyptic horror series “Sweet Home.”

In 2021 the actress was awarded with the Rookie Award at the KBS Drama Awards night for her performance in “Dali and Cocky Prince,” a romantic comedy depicting the love affair between a new-rich guy with little education and the daughter of a prestigious family. The series played on the opposition between the different walks of life of its main characters, a plot often integral to South Korean movie productions.

Next up, the South Korean K-drama star will appear alongside Cha Eun-woo and Lee Hyun-woo in MBC TV’s fantasy romance series “A Good Day to Be a Dog,” which follows the adventures of Park, a high school teacher, who is turned into a dog after she kisses a man and looks for a curse-breaking partner.

Last June, Park was also revealed to be part of the cast for the upcoming Season Two of hit Netflix series “Squid Game,” for which a release date has yet to be confirmed. Last month she appeared on the covers for the Vogue Korea and Marie Claire Korea September’s issues.

The pool of international personalities named Gucci ambassadors also includes Italian tennis player Jannik Sinner; Chinese actress Ni Ni, and actor and singer Xiao Zhan, as well as Alia Bhatt, the house’s first Indian global ambassador.

Other Gucci faces include Kendall Jenner, Bad Bunny, Julia Garner, A$AP Rocky, and Elliott Page.