The new Gucci Guilty Eau de Toilette pour Femme bottle design and packaging, reimagined in Alessandro Michele’s creative vision.

Inspired by women who seek freedom in self-expression and love, the new flacon echoes the silhouette of the counterpart men’s fragrance, reflecting the equal standing of the women and men they represent.

The New Bottle Design
New codes of femininity are formed in the popular Gucci Guilty tall, slender bottle design, now presented in a shade of metallic rose gold. The heavy glass flacon is partly wrapped in the new coloured metal with a matching cap, and partly in a transparent glass to reveal the pale pink juice inside. The scent is encased in a black outer packaging, accented with a rose gold logo featuring the House’s inimitable interlocking G.

The Fragrance
A distinctive Amber Floral accord, Gucci Guilty Eau de Toilette pour Femme is defined by the light, fresh femininity of lilac petals with a sparkling citrus twist on a trail of rich and sensual Amber notes and Patchouli. Opening in the mood of the scent’s signature, the luminous citrus top notes of Mandarin are blended with Pink Pepper for a bright and vibrant freshness. At the heart, the Lilac floral quality combines with the fruity blend of Peach and Raspberry and with notes of Egyptian Geranium to create a delicate and harmonious contrast. Finally, Patchouli and Amber notes reveal the warmth and creaminess of the dry down, echoing the base notes of the Eau de Parfum to bring strength and sensuality to the juice.

The Campaign
Gucci Guilty protagonists Lana Del Rey and Jared Leto reconnect in a peculiar setting: the motel. The uninhibited free spirits face the world in defiance together, their enchanting determination reflected in the unity of the Gucci Guilty Eau de Toilette pour Femme and Eau de Toilette pour Homme scents, placed side by side as equals.