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GUCCI Beauty seeks perfection with new beautifying foundation and serum launches

GUCCI Beauty seeks perfection with new beautifying foundation and serum launches

Create a naturally perfected complexion with Gucci’s new Fluide De Beauté Fini Naturel and Sérum De Beauté Fluide Soyeux


“Makeup can be used to construct the identity we wish to project, yet this does not mean it has to change what is already there; it should be about enhancing individuality, not concealing it. This idea is cultivated carefully through the tools we choose to use, as much as by the ones we choose not to.” – Alessandro Michele

Gucci Beauty continues to place individuality and diversity above all else with the launch of two new products into the House’s makeup collection: Fluide De Beauté Fini Naturel and Sérum De Beauté Fluide Soyeux. A champion of expressing the self, Gucci’s Creative Director Alessandro Michele introduces the new foundation and serum to give beauty lovers the tools they deserve to enhance their innate beauty. Creating a natural finish, the liquid foundation is developed for all skin types and designed to harness the distinctive qualities of the individual, enabling to reveal and beautify one’s features rather than mask it. With adjustable results, the foundation can be worn in multiple ways, whether that means building it up or sheering it out to create the ultimate natural finish.

Gucci Beauty Sérum De Beauté Fluide Soyeux – Silk Priming Serum

A primer that leaves skin feeling instantly refreshed and hydrated, Sérum De Beauté Fluide Soyeux glides on, soft and supple, ready for foundation. Ensuring optimal coverage and long wear results, its lightweight texture appears to blur fine lines and pores, so skin looks naturally beautiful and enhanced, whether worn alone or in preparation for a fuller look.
The formula and application

Creating a luminous natural finish, Sérum De Beauté Fluide Soyeux visibly evens tone and appears to plump skin while creating a soft glow effect. Optimising foundation coverage for all day wear, the non-sticky smooth formula is suitable for all skin types. Forming an imperceptibly silky, second skin-like film once applied, pores, lines and wrinkles appear less visible, while makeup stays put when used to prepare the skin for foundation.

The design and range

Available as one universal formula, Sérum De Beauté Fluide Soyeux is presented in a heavy-set glass tube finished in frozen pink, with a pale pink cap and iconic Gucci lettering in gold.

Gucci Beauty Fluide De Beauté Fini Naturel – Natural Finish Fluid Foundation

Suitable for everyone regardless of gender or skin type, Fluide De Beauté Fini Naturel offers adjustable coverage results thanks to a lightweight formula both buildable and long-wearing. Creating a visibly perfected complexion, this silky-smooth beautifying foundation achieves the ultimate natural finish and helps to subtly blurring away imperfections. Whether that means creating a barely-there finish or a fuller coverage look, the product forms an imperceptible veil that enhances natural beauty every time it’s worn.

The formula and application

Designed with a texture that appears to blur blemishes and make pores appear less visible, the feather light, buildable formula of Fluide De Beauté Fini Naturel offers controlled coverage results without ever masking natural beauty. Comfortable on the skin all day long, this lightweight, silky foundation is non-greasy, easy to apply and creates a visibly unified complexion. Apply using the fingertips to achieve a second skin-like effect with a naturally perfected and smooth finish.

The design and range

Ranging from very fair for pink undertones, all the way to a deep dark tone for neutral palettes, Fluide De Beauté Fini Naturel is available in 40 shades, ensuring a colour match for every skin tone and type. Encased within a transparent heavy-set frozen glass tube and a pale pink cap, the bottle is finished with iconic Gucci lettering.

The Campaign

New Gucci muse Lily Juliette Gavin takes centre stage in a campaign shot designed to showcase the effortless joy of those embracing the beauty of the self. Chosen for her free-spirited attitude, the model, artist, and creator is joined by three distinctly individual Gucci models in the colourful image shot by Mark Peckmezian. Highlighting the confidence that comes with feeling yourself, the campaign image reveals the beautifying natural finish of the Fluide De Beauté Fini Naturel and Sérum De Beauté Fluide Soyeux.

In a playful film that challenges the conventional makeup tutorial, Lily is joined by Gucci models alongside Gucci’s Global Makeup Artist Thomas de Kluyver in a 2 in 1 tutorial like no other. Thomas begins by suggesting beauty lovers apply Sérum De Beauté Fluide Soyeux with their fingers to areas of textural concern, noting it provides an enhanced blurring effect and can be used alone or as a base for the foundation. He moves on to suggest using your fingers to warm the Fluide De Beauté Fini Naturel, before applying to the centre of the face and smoothing outwards. He advises patting the product gently into the face to create a second skin effect and, for extra coverage, continuing to dab to build a seamless veil. After the look is completed, the film moves into its unexpected second half. Referencing the 80s aesthetic of irony, humour and playfulness at the core of Gucci Beauty’s language, the tutorial continues with a tongue-in-cheek look at how to use a deck of cards to build a different type of foundation, ending the film by congratulating the models on their makeup and house of cards.

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