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To Gucci and beyond: Star Trek inspires fantastical fall campaign

To Gucci and beyond: Star Trek inspires fantastical fall campaign

Gucci creative director Alessandro Michele borrows the motifs of 1950’s sci-fi for the brand’s fall-winter 2017 campaign.

Gucci has released its Fall/Winter 2017 campaign, said to be inspired by classic sci-fi movies in the 1950s and ’60s, as well as the cult TV show, Star Trek.

The campaign was created by Gucci creative director, Alessandro Michele, and shot by Glen Luchford, who was also at the helm of the house’s Northern Soul-inspired Pre-Fall campaign.

The “Gucci and Beyond” campaign direction was first teased on Instagram back in April, with spooky casting-style interviews with some of the aliens who would eventually feature in the finished piece.

See more at https://www.gucci.com/uk/en_gb/ca/beauty-c-beauty

 

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