Gucci, one of the most influential luxury brands joins Unifree Duty Free’s shopping area “The Bosphorus Zone” at Istanbul Airport.

Unifree and Joint Venture partner Gebr. Heinemann, which together assumed the operation of all duty-free zones at Istanbul Airport for 25 years, continue their activities to transform the new airport into a giant shopping centre with addition of an exceptionally impressive Gucci store

The store welcomes its customers with a 7-meter-high massive façade which features multicolored marbles in green, white and black. Ochre yellow velvet walls and wooden black boiserie creates an impressive authentic atmosphere in the store with a total sales area of 1400 sqft. referring to the imaginative design quality of the brand. Herringbone parquet and handmade painted floor by Florentine artisans in geometric patterns makes the finishing touch, completing the extraordinary Gucci aesthetic. The store offers women’s handbags, shoes, accessories, silks, belts and fashion jewelry along with men’s luggage, shoes, accessories, silks, belts and silver jewelry.

Founded in Florence in 1921, Gucci is one of the world’s leading luxury fashion brands, with a renowned reputation for creativity, innovation and Italian craftsmanship. Gucci is part of the Kering Group, a world leader in apparel and accessories that owns a portfolio of powerful luxury and sport and lifestyle brands.

Ali Şenher, Chief Executive Officer of Unifree “One of its kind, Gucci will bring colour and the magic of fashion with its most sought-after pieces to Luxury Hill in the Bosphorus Zone”

Ali Şenher, CEO of Unifree, shared his views on Gucci partnership stating “One of its kind, Gucci will bring color and the magic of fashion with its most sought-after pieces to Luxury Hill in the Bosphorus Zone and we are very proud to welcome them. Gucci achieved a huge success by redefining luxury for the 21st century, becoming one of the global references for fashion and accessories by blending undeniable quality of Italian craftmanship with eclectic and contemporary design. With the opening of Gucci, a benchmark for a modern, innovative business, in Istanbul Airport we continue to expand our successful collaboration with the Kering Group. As Unifree Duty Free, our steps towards creating an outstanding and differentiating customer experience for all luxury customers will continue.”

“Over the past few months we’ve celebrated some exciting new store openings at Istanbul Airport, and the new Gucci boutique perfectly complements the range of luxury names. Gucci is one of the world’s best known and most influential trend and fashion brands in the luxury segment. The company is known for Italian craftsmanship, the utmost quality, a love of detail and imaginative and contemporary design. Creative director Alessandro Michele has reshaped the brand. With his vision, he has redefined luxury for the 21st century and created a very modern approach to fashion that is capturing the attention of travelers with a great affinity for luxury brands. We are therefore expecting to see very positive results for the store at Istanbul Airport,” says Jan Richter, Director Purchasing Fashion & Accessories at Gebr. Heinemann.