Gucci has launched Gloss à Lèvres – a sheer lip gloss that provides an instant and enduring plumping effect with a crystal-shine finish. Coated in deep hydration and with a long-lasting shine, lips look smoother and fuller.

Available in 6 sheer shades from clear to pink and brown, Gloss à Lèvres gives lips a subtle tint of color that flatters all skin tones and is showcased in new campaign visuals that embody Creative Director Sabato De Sarno’s vision of effortless, confident and sensual beauty.

The Formula

Formulated with a powerful blend of lip care and plumping ingredients, Gucci Gloss à Lèvres helps volumize and smooth, as well as leaving lips feeling hydrated for up to 8 hours. The secret to its instant plumping effect comes from a combination of Ginger Roots and Capsicum extracts. Hydrating properties courtesy of Hyaluronic Acid are accompanied by a cooling effect imparted by Menthol, while its enveloping texture and reflective Polymers appear to blur lip lines and folds.

The Application

The hydrating texture of Gucci Gloss à Lèvres applies easily and feels lightweight on the lips. A soft, bendable, and precise doe-foot applicator also ensures the gloss glides on easily. Gucci Gloss à Lèvres can be used in multiple ways:

  • Over bare lips for a softly tinted, glossy effect.
  • Over lined lips for a fuller lip look with subtle color.
  • Over lipstick to add instant shine to intense color.

Application Tips: Swipe the gloss all over the lips, starting from the center and moving outwards.  For greater precision, use the tip of the doe-foot applicator. Multiple layers can be applied for your desired color.

Please note a tingling sensation is a normal and common experience with this plumping-effect gloss.

The Range

The Gucci Gloss à Lèvres range consists of 6 sheer shades that flatter all skin tones. They include Joslyn Clair, a natural transparent gloss, Bertha Pink, a fresh light pink shade, Sadie Coral, a soft orange shade, Teresina Red, a shiny scarlet shade, Virginia Fuchsia, a brighter pink shade, and Suzanne Brown, a glossy tan shade.

The Design

Inspired by the beauty and brightness of stars, Gucci Gloss à Lèvres features a sleek, star-patterned case topped with a golden finished lid and golden lettering. The doe-foot applicator is soft and bendable and features a wide, slanted area and pointed tip to ensure that the lip gloss envelops lips and glides on effortlessly.

The Campaign

The Gucci Gloss à Lèvres campaign forms part of a new chapter of Gucci Beauty’s story, one that embodies refined sophistication and effortless beauty. The imagery celebrates its instant plumping and smoothing effect, as well as its moisturizing formula and comfortable texture. By highlighting the key features of the gloss, including its universally flattering shades, the campaign portrays this new product as a tool designed for all.