Gucci Beauty unveils the new Concentré de Beauté, a lightweight concealer that effortlessly blends for an even, longwearing, second skin finish.

With its layer-by-layer application and flexible texture, it is the ideal tool to even out skin all over the face when used together with foundation, and for touch-ups when applied alone, making it a portable essential for any occasion.

The Formula
Catering to a range of faces and occasions, Gucci Concentré de Beauté easily adapts to diverse skin tones and types, providing a seamless solution for all beauty needs. Its intuitive formula is designed to be:

  • Multi-use
    Whether used to even out, or to brighten and conceal targeted areas, this concealer makes it possible to create the ideal beauty canvas. Its lightweight texture seamlessly extends across the skin, providing buildable, medium coverage.
  • Comfortable and caring
    Powered by skin-caring ingredients, the concealer’s comfortable texture is formulated with antioxidant and soothing properties, including Black Rose Oil and Hyaluronic Acid. The formula is resistant to creasing and keeps skin feeling hydrated without drying it out.
  • Longwearing, with a blurred, natural finish
    A balanced combination of specific film formers offers a longwearing, natural blurred finish that smooths whilst allowing the skin to breathe. Additionally, Acmella flower extract helps to smooth the appearance of eye bags. The color also remains true throughout the day, for a second-skin finish.

Designed as a multi-use tool for self-expression, Gucci Concentré de Beauté can be applied with fingers, brushes, or sponges, thanks to its flexible texture. To achieve a full Gucci look, pair it with Gucci Éternité de Beauté, the House’s 24-hour wear, transfer-proof foundation. Providing full coverage in one drop, it offers a luminous and comfortable matte finish that feels lightweight on the skin all day.

The Range
Gucci Beauty’s first line of concealers debuts in a wide range of 40 shades, catering to a diverse variety of skin tones and undertones that perfectly complement the existing array of Gucci Éternité de Beauté. With five shade families ranging from deepest to lightest, the concealer has three undertones to choose from – cool, neutral, or warm – making Gucci Concentré de Beauté a product designed to suit everyone.

The Design
Gucci Concentré de Beauté features a distinctive, vintage-inspired floral pattern that adds a signature elegant touch to its packaging. Presented in a transparent glass tube, it also displays the iconic Gucci lettering logo in a golden finish and is adorned with a hot stamped golden ring.

The Campaign
The new Gucci Concentré de Beauté campaign recreates a typical commute on the subway, a place where all groups of people intersect. Shot by Thurstan Redding, the campaign portrays different characters as they navigate their daily lives within this urban space. Whether used for touch-ups before work or a night out, the concealer reveals its versatility, establishing itself as an essential makeup tool that can be used anywhere and everywhere.

Additionally, still life images shot by Charles Negre showcase the complete range. The distinctive tubes appear lined up in a casual formation, reflecting the everyday scene of people awaiting their trains in the bustling subway. Selected shades take center stage in small group compositions, drawing attention to their individual allure.