New York, New York – The icon is back: Hailey Bieber returns as the global face of DKNY, continuing last season’s breakthrough fashion story with a new, high-impact campaign.
For Spring 2026, the disruptive art scene of downtown New York in the ’60s sets the stage for a fresh spin on the recreation of an icon. Expanding on fame as an art form, the campaign places Hailey at the center of a black-and-white photo series of herself while wearing looks from the latest collection.
The DKNY Spring 2026 campaign concept takes us into an artist’s loft – the quintessential New York setting for creative encounters and the free flow of ideas. Hailey appears effortlessly dressed: a trench and denim shirt worn open over layers that sit close to the body; tailored pants and loafers juxtaposed with a bra and oversized top; the “Naked Dress” made famous in Sex and the City, now in black with clear straps and a minidress in a polished pinstripe; relaxed jeans and a blazer that channels a ’90s attitude. And of course, she wears the New York Yankees™ cap in collaboration with DKNY. The brand’s multi-faceted energy pulses throughout. Amidst a monochromatic palette of black, white, beige and denim, strong eyewear and a signature bag add necessary accents to give each look that distinctive New York edge.
Jeff Goldfarb, EVP of G-III Apparel Group says, “Hailey Bieber is one of the most influential style leaders today and a natural choice to continue representing DKNY globally. What makes this partnership so successful is how her personal style aligns authentically with the brand. She embodies the energy of DKNY while making the clothes her own.”
With a concept grounded in creativity and reinvention, Spring 2026 elevates what is essential. Hailey’s true style parallels the brand as it evolves from one season to the next. Together, a statement that is larger-than-life.
Launching today, the campaign and collection will debut globally on @DKNY’s owned social channels, and a robust media mix, leading with social, digital, premium outdoor, print, and influencer partnerships. The collection is available to shop on DKNY.com and in select retailers worldwide.
