Luxury footwear and accessories brand Jimmy Choo unveils its Spring/Summer 2022 Campaign featuring top model Hailey Bieber.

Photographed on location in Los Angeles by fashion photographer Pierre-Ange Carlotti, with the styling works of Ilona Hamer, Hailey turns up a glamorous storm as she shows off the latest designs from the brand. The campaign sees creative direction from Sandra Choi, art direction by Jo Baldwin, and production by The Production Club.

Hailey is a chic and stylish sight to behold as she is dolled up for the campaign by hair stylist Jen Atkin, and makeup artist Lisa Storey. Jimmy Choo’s new season’s collection celebrates the glamorous and daring soul of the brand, which Hailey perfectly shows off in the campaign, wearing high heels and boots, with bags in the usual and oversized sizes.

“Hailey models the new silhouette of the signature VARENNE QUAD shoulder bag, the oversized VARENNE TOTE, the BING in colour pop lime, the ORIEL boot and JC VANITY CASE, the CORA boot and BONNY satin bag and the SATYA floral scarf sandal. The Varenne Quad – A modern yet timeless choice, the VARENNE Quad is Italian-crafted in fine shiny calf leather. Unmistakably Jimmy Choo, our fold over style features an elevated JC bar and a lightweight chain strap. THe Varenne Tote – A versatile accessory, the VARENNE Tote bag is Italian-crafted in fine shiny calf leather and embellished with the signature light gold JC emblem, elegant top handles and additional chain straps. The Bing – Slip on and make a statement with the iconic BING mule presented in neon yellow plexi and a yellow crystal-encrusted strap.” – from Jimmy Choo