HARIBO announces two exciting new travel retail exclusive pack launches.
First up is the new My CityTrip bag (700 g), featuring jelly candies in the shape of iconic buildings from each of ten European countries, including Eiffel Tower (Paris, France),Big Ben (London, UK), Sagrada Família (Barcelona, Spain) and Belém Tower (Lisbon, Portugal). The shaped gummies are offered in a mix of flavours, including lemon, strawberry, orange, blueberry, raspberry and apple, ensuring a favourite flavour for everyone. The resealable party size bag is ideal for sharing and snacking on the traveller’s journey.
To deepen engagement with the traveller, the pack also includes a digital game that encourages customers to also share in an entertaining journey to learn more about Europe’s most famous and historic structures featured in the pack. My CityTrip will reach travel retail stores in April 2025 and the pack is exclusive to the travel retail channel.
In its second new pack launch, HARIBO presents Berry Clouds, a resealable pouch (650 g) featuring a triple-layer foam gummi with a soft, cloud-like texture. Every pouch of Berry Clouds packs blueberry, wildberry and strawberry flavours into dreamy cloud shapes. The new Berry Clouds sharing pack will be available exclusively in travel retail from April 2025 and will be offered worldwide.
In addition to the product launches, HARIBO celebrated double success in industry awards announced during the TFWA World Exhibition in Cannes in October. The HARIBO and MAOAM DuoPack Sour, scooped Star Food & Confectionery Product of the Year at the Frontier Awards 2024 and the HARIBO Giant Roulette Multi Flavours was voted Best Confectionery & Food Product 2024 at the Global Travel Retail Awards 2024 organised by TR Business.
Elisa Fontana, Director Marketing Travel Retail at HARIBO , outlined the strategy behind the new launches: “We are pleased to present these exciting new innovations and product launches that further strengthen our support to our retail partners. The My CityTrip pack is specifically targeted at travellers in Europe, sharing a great range of flavours and textures alongside the stories of ten of the continent’s most iconic structures and tourist sites. Similarly, Berry Clouds was developed in direct response to consumer feedback. HARIBO began dreaming up Berry Clouds in 2020 and went through multiple rounds of testing and sample production before reaching pillowy perfection. It was awarded ‘Product of the Year 2022’ in the U.S. Consumer Survey of Product Innovation awards, the world’s largest consumer-voted award for product innovation.
“The travel retail channel needs to respond consistently to consumer demands for a regular flow of new, exciting products to meet their needs in flavours, textures and pack sizes and we are investing in a strong pipeline of innovation, driven by market insight and with in-store support. Our research shows that product innovation works best when it is backed by the solid reassurance of a trusted, known brand. Presenting our new packs alongside trusted HARIBO global favourites, such as Goldbears and our top-selling packs in travel retail, including the HARIBO and MAOAM DuoPack Sour and the HARIBO Giant Roulette, enables us to achieve our mission of giving the shopper the confidence to experiment with new packs, flavours, shapes and textures, driving conversion and spend.”
