Hennessy, the world’s best-selling Cognac, invites you to take a glimpse into the heritage and inspiration that fuels Latin Global Superstar Maluma with the release of Hennessy V.S.O.P Limited Edition by Maluma.
This vibrant limited edition bottling of Hennessy V.S.O.P encapsulates his ever-evolving perspective & constant strive for reinvention.
Maluma, who has partnered with the brand since 2019, breaks ground as the first recording artist to ever collaborate with Hennessy on a limited edition bottle, representing a testament to Hennessy’s “Never stop. Never settle.” brand ethos and a celebration of the impact of Latin culture on art, music, and fashion. It’s the artist’s first time ever designing a bottle, where his essence and global influence are reflected in the neon hues and shapes.
“For me, having the opportunity to be the first recording artist to design a Limited-Edition Hennessy V.S.O.P bottle is a representation of never stopping and never settling to represent our Latin culture globally with passion, dedication, and honor,” shares Maluma. “Our beautiful diverse and blended Latin culture inspired the vibrant colors and tones of my design for the bottle. I wanted to represent the warm hospitality of our people and how we enjoy life through music, family values, and our culture’s history.”
Maluma’s career is bigger than himself: his inspiration and successes represent the collective dreams of his family, his community, his fans, and the culture they revere. Throughout his career, he has continually strived to break boundaries, transcending the world of music to become a global superstar and cultural icon.
“Hennessy has a long history of championing and celebrating those who push the limits of potential, and Maluma’s journey is the perfect personification of our brand ethos.” said Jasmin Allen, Senior Vice President, Hennessy US. “With this collaboration, we continue our legacy embracing Maluma’s expansive perspective in this Hennessy V.S.O.P limited edition – where quality meets unapologetic originality.”