Highland Park, the award-winning Orkney Single Malt with Viking Soul, is set to build on its strong momentum in duty-free with a new collection of four whiskies developed exclusively for the channel.
The new collection will see the re-introduction of age statements as well as new packaging and bottle designs which bring Highland Park’s travel retail offer in line with the brand’s domestic range.
Created by Master Whisky Maker Gordon Motion, each expression in the collection showcases different aspects of Highland Park’s distinctive flavour profile and natural, cask-driven colour. Consumer navigation is aided by range graphics on the back of each pack as well as clear flavour descriptions for each product.
This new collection draws inspiration from animals that held iconic status for the Vikings. Highland Park’s island home of Orkney, off the far north coast of Scotland, belonged to a vast Viking kingdom for over 600 years and this influence continues today with the whisky being made by modern day descendants of Vikings.
SPIRIT OF THE BEAR 1 LITRE
Providing an entry point into the new collection, the smoky and bold SPIRIT OF THE BEAR pays homage to a creature admired for its resilience and independence. Its intense aromatic smokiness is produced by Highland Park’s unique, woodless Orkney peat, hand-cut from Hobbister Moor, only seven miles from the distillery. A bright, natural golden straw colour, SPIRIT OF THE BEAR is primarily matured in sherry-seasoned American Oak casks and bottled at 40% ABV.
Tasting Notes: Smoky peat | Root ginger | Freshly grated nutmeg | Sweet vanilla pods| 100% Natural Colour
14 YEAR OLD LOYALTY OF THE WOLF 1 LITRE
The second expression in the series, 14 Year Old Loyalty Of The Wolf is a sweet and complex whisky. It displays a fine balance of contrasting flavours and reflects the character of the wolf, with which the Vikings felt tremendous affinity. This naturally light, burnished gold whisky is matured in a combination of sherry-seasoned American oak casks and ex-Bourbon casks and bottled at 42.3% ABV.
Tasting Notes: Vanilla sponge cake | Baked apples | Cinnamon | Light smoky peat | 100% Natural Colour
16 YEAR OLD WINGS OF THE EAGLE 70cl
A central figure in Viking legends, the Eagle also sits at the heart of the new collection; 16 YEAR OLD WINGS OF THE EAGLE is a spicy and elegant whisky, with layers of flavour derived from its combination of whiskies matured in both sherry-seasoned European and American oak casks. 16 YEAR OLD WINGS OF THE EAGLE is a natural glowing amber colour, and bottled at 44.5% ABV.
Tasting Notes: Sweet figs and apricots | Warm nutmeg | Chocolate coated marzipan | Aromatic peat smoke | 100% Natural Colour
18 YEAR OLD VIKING PRIDE TRAVEL EDITION 70cl
The pinnacle of the collection, 18 YEAR OLD VIKING PRIDE TRAVEL EDITION offers the opportunity to try the award-winning domestic 18 year old at its marrying strength of 46% ABV, which delivers a naturally darker whisky with a fuller flavour. It is matured primarily in sherry-seasoned European oak casks.
Tasting Notes: Cherry conserve | Rich, dark chocolate | Heather honey | Aromatic peat smoke | 100% Natural Colour
Jason Craig, Brand Director, Highland Park: “The new travel retail exclusive Highland Park collection marks a major step for the brand as we look to deliver new innovations and explore new flavour profiles for whisky drinkers around the world. In a channel where storytelling and consumer engagement are critical, we’re confident that these whiskies capture the richness of our heritage and combine it with stunning, unique whiskies in beautiful packaging.”
Igor Boyadjian, Managing Director, Edrington Global Travel Retail: “Highland Park has established a reputation for differentiation – from its Orcadian roots and Viking heritage through to its highly collectible, unique single malts, as well as its track record of product and packaging innovation. The new travel retail exclusive collection delivers a step-change in range navigation through a number of premium cues which allow consumers to understand the different character of each whisky whilst offering a strong storytelling proposition and on-shelf presence.”
SPIRIT OF THE BEAR, 14 YEAR OLD LOYALTY OF THE WOLF AND 16 YEAR OLD WINGS OF THE EAGLE are due to be released in European travel retail from July 2018 with 18 YEAR OLD VIKING PRIDE TRAVEL EDITION following later in the Summer.
The full new collection is expected to be available in major Asian and Middle Eastern airports from September 2018 and in the Americas from December 2018.
Copyright The Duty Free Hunter 2019