Highsnobiety and Zurich Airport have opened the Highsnobiety concept store GATEZERO at the Airside Center: a progressive and experimental luxury retail concept that redefines travel retail.
As previewed on Duty Free Hunter a few months ago – The Highsnobiety concept store “GATEZERO” is now open. On 120 square meters, for 6 months GATEZERO offers a curated assortment of more than 15 international brands in the product categories ready-to-wear, shoes, watches, jewelry, eyewear and care in the Airside Center of Zurich Airport. Among the brands represented are Acne Studios, Advisory Board Crystals, Ambush, Balenciaga, Bottega Veneta, Burgundy, Byredo, Comme des Garçons, Gucci, Hatton Labs, IWC, Jil Sander, LOEWE, MediCom Toy, On Running, Salomon, Sigg and Saint Laurent. In addition, limited editions and the Highsnobiety Private Label Collection will be available at GATEZERO.
GATEZERO is no ordinary concept store. In the large space in the Airside Center of Zurich Airport, Highsnobiety features ever-changing brand activations and experimental space upgrades. The open and raw aesthetic of the store puts the focus on the products and allows travellers to immerse themselves in the inspiring world of carefully selected brands. GATEZERO thus becomes a vibrant platform that invites passengers to discover and experience brands and products in an exciting environment.
“We usually show up in unexpected ways and places to test and push boundaries. With GATEZERO, we set our sights on the new generation of luxury consumers. Contemporary luxury is inspiring – and inclusive: in terms of product selection, but also in terms of target group. Together with Zurich Airport, we want to create an innovative shopping experience that reflects these values.”
David Fischer, CEO and founder of Highsnobiety
The project is very close to the hearts of Highsnobiety and Zurich Airport and was therefore further developed and advanced despite the pandemic.
“We are very delighted about the partnership with Highsnobiety and the launch of GATEZERO. Zurich Airport is setting new standards for a fresh target group of travellers and underlines its claim for innovative and unique concepts in travel retail. GATEZERO will arouse curiosity, surprise and delight our passengers. It will enhance the guest experience at Zurich Airport.”
Heidi Köpple, Head Commercial Centers Flughafen Zürich AG
Highsnobiety is a brand dedicated to a new generation of cultural pioneers. Their mission is to discover and champion the best our culture has to offer, connect people through a love of style, and amplify a community of emerging creators. Always ahead of the curve, Highsnobiety is the destination to shop what’s now and what’s next. Founded in 2005 by CEO David Fischer, Highsnobiety is a global business headquartered in Berlin with offices in New York, Los Angeles, London, Hong Kong, Sydney, Tokyo and Milan. Highsnobiety is a digital media and cultural consultancy at the intersection of style, art, design and technology, providing a platform for the brands and people.
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