Puig Travel Retail Americas is celebrating the attention to detail and ‘alegría de vivir’ (the joy of living) synonymous with Carolina Herrera in a vibrant Hotel Carolina Herrera pop-up at George Bush Intercontinental Airport in Houston.

Running in partnership with International Shoppes, the 20sq m pop-up space in Terminal D is open now through to May.

The Hotel Carolina Herrera concept brings to life the essence of Carolina Herrera in an exclusive, warm space that combines bold elegance and chic modernity. Decorated in Carolina Herrera’s iconic red and featuring a gold bellboy luggage trolley, the pop-up offers travellers a multisensorial experience including engaging retailtainment elements and fragrance bars. Two bell boys in red uniforms complete the welcoming hotel environment.

A dedicated animation space with the tagline ‘Very bad with a good heart’ showcases Carolina Herrera’s recently launched Very Good Girl and Bad Boy Le Parfum fragrances, offering travellers a striking photo opportunity.

Through a unique experience, travellers can discover a wide array of Carolina Herrera fragrances at the pop-up, from all-time classics 212 VIP Rosé and 212 Men, to new pillar fragrances Good Girl and Bad Boy, via fragrance bars and QR codes that offer additional information. The retailtainment experience is heightened with a game which invites visitors to choose a door number to open for the chance to win fragrance samples as a prize. If unsuccessful the first time, guests will have one more opportunity to try their luck.

In keeping with the experience offered at Carolina Herrera boutiques, a complimentary gifting-to-go service is available for all purchases made at the pop-up. The practical concept includes an envelope containing all elements for travellers to assemble their gift packaging once at their destination. Gifts-with-purchase are also offered.

Scott Halpern, Vice President International Shoppes, said: “Carolina Herrera is a great brand, which has shown tremendous growth over the years within our stores. We are delighted to partner with Puig and bring forth such a unique and memorable experience to George Bush Intercontinental Airport. The pop-up is a true enhancement to the terminal and we are excited to see consumers interact with, explore and shop Carolina Herrera’s portfolio.”

Felipe Grant, Puig Travel Retail Americas General Manager, commented: “It’s our pleasure to bring the iconic retail experience offered by Carolina Herrera to travellers at George Bush Intercontinental Airport – a strategically important airport for the brand in North America. The Carolina Herrera Hotel pop-up is a major statement from Puig and the timing couldn’t be any better, with the brand recording a strong performance month after month. Our thanks go to International Shoppes for the great partnership and allowing us to bring to life the ‘alegría de vivir’ that the brand is known for in this vibrant space.”