Unifree Duty Free has partnered with Be Keen to launch the Queen of Silk fragrance of the House of Creed at İstanbul Airport.

The House of Creed’s new fragrance, ‘Queen of Silk’, launched on May 1 was inspired by the elegance of silk, coveted since time immemorial for its beauty and delicate touch. It gently envelopes the skin with a gossamer-like touch while leaving a trail of sensuality that captivates the senses.

With Osmanthus, Magnolia, Saffron in the head notes and Tuberose, Passion Fruit, Agarwood, Javanese Patchouli in the heart and Vanilla from Madagascar, Incense, Myrhh, Ambroxan, Chinese Cedarwood, Musk in the base note is ‘’Queen of Silk’’ an exclusive fragrance that takes you out of time and invites you into a world of seduction and unparalleled elegance.

Travellers passing through Istanbul Airport, now have the opportunity to experience and purchase the fragrance ‘’Queen Of Silk’’.

The fragrance is presented in the House of Creed’s signature bottle in a purple hue.

“As Unifree Duty Free we are delighted to be in partnership with Be Keen and present the new fragrance ‘’Queen of Silk’’ of the House of Creed to our customers at Istanbul Airport in Unifree Duty Free Stores.” remarked Unifree Duty Free CCO Ceren Tonguç.

Commenting on the launch, COO of Be Keen Abla Bencheikh said: “With the launch of Queen Of Silk, our ambition is to recruit a new feminine audience and ensure Creed as a Brand builds up and anchors its position in the female niche luxury market.”

Be Keen has been the strategic partner for several luxury fragrance brands since business partners Abla Bencheikh and Antoine Khouzami set up the agency in 2012. Its global reach stretches to 27 countries, across five continents, through collaborations with leading travel retailers which includes Unifree Duty Free.