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Hugo Boss casts Jamie Dornan and Birgit Kos as new faces of BOSS THE SCENT

Hugo Boss casts Jamie Dornan and Birgit Kos as new faces of BOSS THE SCENT

BOSS Parfums has unveiled actor Jamie Dornan and model Birgit Kos as new faces of BOSS THE SCENT.

Elevating the powerfully seductive story of the fragrance to the next level, the Northern Irish actor and the Dutch model will feature in a new enthralling campaign.

Sophisticated, self-assured and confident. The BOSS fragrance man is a connoisseur of refined tastes. Jamie Dornan is the perfect fit when it comes to embodying these qualities with charisma and ease, adding the aura of mystery and magnetism he is known for. Sensual, elegant and charming. Birgit’s captivating presence is exemplified by her innate strength and confidence.

The pair will feature in the brand’s campaign story #AugmentedSensuality that will run in September.

“For me, Boss represents sophistication, masculinity and elegance. That‘s why I’m thrilled to be joining the Boss family as the new fragrance ambassador,” said Dornan.

Kos added: “I’m so happy to be a Boss woman! Working with Jamie was great. I could not have asked for a better person to work with.”

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