Ready? HUGO is about to give you a whole new perspective. In Summer 2024, a new blue world is making its debut, with denim and streetwear for changemakers and trailblazers.

Denim is at the heart of the collection, showcased in different ways – think jeans and skirts, jackets, trench coats, shorts, and more. Slouchy, printed jersey staples and bold logo details amplify the effortless vibe of HUGO’s new side.

Welcome to a new universe with more fashion, more attitude, and more denim. However you wear it, wherever you wear it, HUGO Your Way.