Duty Free Global and Isle of Wight Distillery Ltd are delighted to announce a new partnership. With immediate effect DFG will be representing the brand in Global Travel Retail. The island’s first and only distillery and the home of Mermaid Gin, the Isle of Wight Distillery was founded by Xavier Baker and Conrad Gauntlett in 2014.
Rooted in the natural landscape of a unique island, their small team distil coastal spirits shaped by their stunning surroundings and the unique character of their island home. Presented in stunningly sculpted bottles, the Mermaid collection is crafted from recyclable glass, with a sustainably sourced natural cork and compostable tamper-proof seal. In 2022, the distillery achieved another sustainability goal of becoming a B Corporation, joining a global, progressive community of organisations using business as a force for good, balancing profit with purpose and people. The Isle of Wight Distillery is purpose-driven; inspired by the natural world to create premium, hand-crafted spirits, working in connection with nature.
Since the Distillery was founded in 2014, Mermaid Gin and its varieties have made their way across the country as well as adventuring overseas, bringing a hint of sea air to gin lovers across the globe. The brand is also selling very well in Avolta stores in the UK. Their CSR credentials are impeccable, and Xavier is currently competing in The World’s Toughest Row 2023, rowing the Atlantic to raise awareness of the preservation of ocean habitats and to raise funds for marine-focused environmental charities, you can follow his adventure on Instagram at @mermaidatlantic2023 or donate at https://mermaidatlantic.com/donate/ .
Barry Geoghegan Founder of Duty Free Global commented. “As a travel retail specialist company Duty Free Global are always on the look out for brands that have the best liquids and best understanding of what today’s travelling consumer is looking for. We believe that we have found a real gem in the wonderful products from the Isle of Wight Distillery to partner with in the GTR channel. We have gained a strong understanding of the Gin category and we believe strongly that Mermaid Gin will be a huge success with our operator partners. The branding is excellent and the name will resonate with both our airport partners and also the maritime sector in our channel, who will love the association with the ocean. The brand story is so unique and along with the CSR credentials will definitely be a strong pull for our younger consumers who are looking for great liquids. The IOWD is primarily focused on Gin but the range also encompasses excellent Rum and Vodka. The experience in the IOWD team is second to none and this was one of the other reasons we are so delighted to be working with real professionals from the beverage industry. We will be showcasing this new partnership at all the key travel retail events in 2024 and look forward to bringing the brand to life with our friends in the GTR world”.
Malcolm McClellan, Sales Director of Isle of Wight Distillery Ltd said: “We are delighted to partner with DFG to bring Mermaid to new areas within the GTR market. We’re optimistic that Mermaid will be welcomed by new customers and feel confident that we are in safe hands taking the next step of our journey with DFG. Their expertise within this area is second to none and we’re very happy to have been welcomed into the family”.