Following a very successful launch in the United States, the latest addition to the storied Jack Daniel’s family of brands will soon be making its way to duty-free and airport stores around the world.
Jack Daniel’s Tennessee Apple was launched this past October in bars, liquor stores and duty-free outlets across the United States. The response was exceptional and now – thanks to word of mouth and social media buzz – the demand for this refreshing apple liqueur from Jack Daniel’s has spread to other global markets.
“Carrying the Jack Daniel’s name ensures that a product will receive a close look by consumers with an interest in authentic brands with a reputation for the highest quality. American consumers and international visitors gave Jack Daniel’s Tennessee Apple not just a close look but a serious taste test and embraced it to a degree that surpassed even our expectations. Subsequently, the demand for Tennessee Apple has moved on to other international markets and we are taking steps to meet that demand,” explained Aude Bourdier, Vice President and Marketing Director for Brown-Forman Global Travel Retail.
Heinemann Duty Free are the first to list Jack Daniel’s Tennessee Apple through their European retail stores and launching in Sydney in June. During this time Jack Daniel’s Tennessee Apple will also start to role out through various other retail partners in Global Travel Retail.“People who enjoy Jack Apple will find it to be a deliciously smooth and refreshing apple-flavoured whiskey that is uniquely Jack,” Bourdier said.
Jack Daniel’s Tennessee Apple is crafted from Jack Daniel’s Tennessee Whiskey and apple liqueur made from the highest quality ingredients to deliver a delicious Jack Daniel’s experience.
“Mr. Jack was known for being an innovator and always exploring how to do things differently, including adding different flavours and ingredients,” said Jack Daniel’s Master Distiller Jeff Arnett. “Tennessee Apple couples the character of our Jack Daniel’s Tennessee Whiskey with the taste of crisp, green apples. It’s like a freshly picked apple in a glass of Jack.”