Heinemann, the family-owned, Hamburg-based travel retailer, will offer visitors to its stores in the Istanbul, Amsterdam and Frankfurt Airports an exclusive opportunity to purchase the new Jack Daniel’s Sinatra Century during the month of September. A limited-edition marquee brand – only 100 barrels were created – Jack Daniel’s Sinatra Century will go into wider distribution later this year.
Heinemann will be offering Sinatra Century at its stores in the Istanbul, Amsterdam and Frankfurt airports – the only locations in Turkey, the Netherlands and Germany where it will be available. Each Heinemann store in those airports will have its own branded display, experience or exhibit highlighting Jack Daniel’s Sinatra Century and will be offering tasting opportunities for the Jack Daniel’s Family of Brands.
In addition, travellers purchasing two bottles of a Jack Daniel’s product in the Frankfurt Airport will receive a tin of Goldkenn Jack Daniel’s Chocolate. Heinemann’s launch of Jack Daniel’s Sinatra Century will also receive digital support with banners on Heinemann’s webpage and posts on their Facebook page. Sinatra Century will also be available at a few other select airport locations outside these countries during September.
Jack Daniel’s Sinatra Century is a collaboration between the Tennessee Whiskey’s Lynchburg Distillery and the Sinatra family to celebrate the day that Frank Sinatra would have turned 100 years old this year. The singer/entertainer was born December 12, 1915 in Hoboken, NJ. Sinatra Century, at 100 proof, is the Jack Daniel Distillery’s second offering to commemorate the special relationship between the two American icons. Jack Daniel’s Sinatra Select was introduced globally in 2013. A one-litre bottle of Jack Daniel’s Sinatra Century will have a suggested retail price of $499.99 (USD).
Heinemann will be offering the Jack Daniel’s Sinatra Century exclusively at the following airport locations:
Istanbul Ataturk Airport: Main Departures and Arrivals 1 shops
Amsterdam Airport Schiphol: Lounge 1 Shop in Shop and Lounge 3 “Tailor Made” space
Frankfurt Airport: Terminal A, Main Schengen Shop
“We are delighted to present Jack Daniel’s Sinatra Century limited-edition in an exclusive launch across our stores in Istanbul, Amsterdam and Frankfurt,” said Rüdiger Stelkens, Director Purchase Liquor, Tobacco & Confectionery of Gebr. Heinemann. “Jack Daniel’s Sinatra Century expresses the values of quality and passion. It adds something distinctive to our retail offer and strengthens a clear differentiation for the Travel Retail channel.”
