Jason Wu unveils his first fragrance for her

Jason Wu unveils his first fragrance for her

Designer Jason Wu is about to introduce his first fragrance for women to the world – here’s your first look…

Jason Wu is making his fragrance debut, and Lily Aldridge is helping him to make a big splash. The supermodel fronts the campaign for Wu’s namesake eau de parfum which has been shot by Inez Van Lamsweerde and Vinoodh Matadin, with direction by Fabien Baron.

For the fresh scent, Wu worked with master perfumer Frank Voelkl, and together they blended a floral, woody scent featuring Taiwanese flower Jasmine Sambac, a reference to Wu’s childhood — he used to pluck the flower from his neighbour’s stone wall. Other notes include pink pepper, fig, freesia, peony, and silky musk, to name a few. In addition to the EDP there will also be a foaming shower gel and a body cream in the range.

As for the bottle, Wu partnered with architect Andre Mellone to create an architecturally pleasing circular gold cap and thick glass base, showcasing the nude-blush liquid.

The fragrance will be available from August in an exclusive launch with Saks New York – then, an international roll-out will include select doors in Australia in October, the Middle East in Autumn and Mexico, Southeast Asia and the UK from next spring. We have requested details on expected travel retail launch dates so please check back for more news.

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