In her first ad for Dior’s new lipstick range, Addict, Jennifer Lawrence delivers the tagline ‘Don’t be shy, shine’. Watch the new ad campaign below…
The actress, who has been appearing in Dior print adverts for a number of seasons, wears a hot-pink dress and a bold fuchsia shade on her lips.
Speaking about the campaign by Craig McDean, the 25-year-old star says that like the Dior Addict woman, she likes to be surprised and “this lipstick surprised me — very shiny and easy to apply”.
She continues, “To me, the Dior woman is playful, spontaneous and free. ‘Shine don’t be shy’ means this is your moment to radiate, and feel good and confident. I know nothing about being shy.”
Watch the campaign video below:
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