Jennifer Lawrence, the Longines brand ambassador, returns to the spotlight for the new Longines’ new Mini DolceVita watch campaign.
After her memorable appearance in the original DolceVita ads, Lawrence takes a second turn, now embodying a wristwatch that Longines describes as “as trendy as it is elegant.” Navigating city streets by day and gracing glamorous evening events by night, the campaign photos capture Lawrence in multiple settings that resonate with the Mini DolceVita’s duality.
According to the watch brand, the timepiece “exquisitely expresses, in equal parts, Longines’ quiet luxury and contemporary elegance.” Its discreet profile and softened lines bring a sense of understated sophistication.
