Award-winning singer, producer and actress Jennifer Lopez has been chosen as the new face of New York-based luxury brand Coach.
In her new role as Coach’s global brand ambassador, Lopez will star in the label’s ready-to-wear, leather and footwear campaigns from Spring 2020 onwards.
She joins Michael B. Jordan, who has been the global ambassador for Coach’s men’s collections since last year. Prior to Lopez, Selena Gomez has served as Coach’s womenswear ambassador since 2016 and has also collaborated with the label on a clothing and accessories line.
“I’m so excited for this collaboration with Coach,” said Lopez in a press release. “It is a timeless brand that I’ve always been a fan of and the upcoming collection really speaks to my personal style – an uptown/downtown mix.”
“Jennifer is so authentic. She’s determined and she’s an original who has followed her own path to do things her own way – she really embodies the attitude of Coach and our new campaign,” explained Coach’s creative director, Stuart Vevers.
“I loved when Jennifer carried the Coach Signature bags in her 2002 video ‘All I Have.’ She’s from New York, like Coach, which creates another authentic connection with our heritage, and I’m particularly excited about bringing Jennifer and Juergen Teller together,” added the designer, referring to the photographer behind Coach’s campaigns.
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