Coty Travel Retail announces the exclusive Asia Pacific Travel Retail debut of Jil Sander at The Shilla Duty Free, in Singapore Changi Airport.
Launching in Terminal 1 and 3, the Jil Sander activations invite visitors to experience the Olfactory Series 1 through elevated retailtainment. Olfactory Series 1 is Jil Sander’s first premium fragrance collection with Coty, fusing together botany and technology to produce six minimalist, unisex formulas that serve as an olfactory translation of the brand’s design codes.
Visitors are welcomed with a curated coffee and matcha cart, before continuing the journey with a guided olfactory exploration, where they can discover the Jil Sander Olfactory Series 1 through sensory prompts, storytelling, and tailored scent recommendations. A dedicated Jil Sander booklet also provides visual cues and inspiration to help visitors identify the scent that resonates most with them.
Further elevating the consumer experience is a selection of exclusive minis, discovery sizes, and gifting options. On select dates, guests can personalize their purchases with bespoke embroidery, transforming pouches into crafted keepsakes wrapped in signature Jil Sander packaging. Travellers are also encouraged to share their “Coffee x Scent” moments online, extending the emotional connection with the brand well beyond the airport.
The debut demonstrates Jil Sander strengthening its global footprint, introducing travelers to a brand that is the epitome of modernity and sophistication, and dedicated to combining elegance and purity with innovative materials and exceptional quality.
Mette Engell, Senior Vice President, Coty Global Travel Retail, said: “We are so excited to bring Jil Sander to travelers in Asia Pacific, further strengthening the brand’s presence within the global travel retail channel. This launch reflects the continued growth of our prestige portfolio in the region and highlights the role travel retail plays in bringing consumers new ways to explore and experience our brands.”
Ms. Chan Sok Ling, Chief Operations Officer, The Shilla Duty Free Singapore, said: “The addition of Jil Sander reinforces our dedication to expanding and enriching our luxury fragrance assortment at The Shilla Duty Free. With both the presence of the Jil Sander main store in Terminal 1 and the pop-up in Terminal 3 at Changi Airport, Shilla and Coty demonstrate a shared commitment to delivering the exclusivity travellers seek today. Offering an elevated experience from one of the most coveted fashion brands further differentiates our portfolio and enhances the selection of premium fragrances we offer travellers.”
The Terminal 3 pop-up opened on 28 November and will run until 23 December, with a temporary relocation to Terminal 1 between 4 and 7 December. Complementing this, the brand unveiled its Terminal 1 backwall on 28 November, offering travelers a dedicated space to discover Jil Sander’s fragrances at one of the world’s most dynamic and prestigious travel retail hubs.
