Jil Sander fragrance pop-up experiences have landed at Incheon International Airport Terminal 2 in South Korea, and Taiwan Taoyuan International Airport Terminals 1 and 2 in Taipei, Taiwan, showcasing the Olfactory Series 1 collection.
Designed to spotlight the Jil Sander Olfactory Series 1, the activations bring the brand’s distinctive minimalist aesthetic to life across two of Asia Pacific’s most dynamic travel retail hubs. The spaces reflect Jil Sander’s signature codes of modernity and sophistication, creating a refined, sensorial environment where travellers can engage with the collection through guided olfactory discovery and curated gifting.
Jil Sander made its Asia Pacific travel retail debut in November 2025 at The Shilla Duty Free in Singapore Changi Airport. Building on that launch, the pop-up in Incheon opened on 26 February 2026 and will run through 30 June 2026, followed by the Taipei pop-up beginning 1 April 2026 and continuing through 30 June 2026. Together, these activations reflect Coty’s ambition to expand its Prestige fragrance portfolio in high-growth travel retail markets, while reinforcing the channel as a strategic driver for brand-building and consumer recruitment.
Jil Sander Olfactory Series 1 is the brand’s first premium fragrance collection with Coty. The six minimalist, unisex formulas fuse botany and technology, built around an aldehydic signature that interacts with key natural ingredients to give each fragrance a distinctive shape and volume. As a fragrance translation of Jil Sander’s design codes, Olfactory Series 1 places individuality at its core, offering a modern and elevated proposition for global travellers.
Mette Engell, Senior Vice President, Coty Global Travel Retail, said: “We are excited to bring Jil Sander’s fragrance collection to travellers in Incheon and Taipei. Travel retail is a powerful platform for discovery, and these immersive brand experiences allow us to introduce the collection to new consumers across Asia Pacific, while building on the strong momentum we have already established in the region.”
