After making a splash in the GUESS Underwear campaign, singer Joe Jonas is back as the face of the brand’s watch line.

The DNCE frontman reunites with the brand for its spring-summer 2017 Watch advertisement. Tapping into his inner model, Jonas is ready for his closeup as he sits for a series of studio images. Sporting short-sleeve shirts, the singer wears Guess’ latest timepieces. The contemporary styles feature leather and silicone straps.

Guess model Charlotte McKinney joins Joe Jonas for the spring-summer 2017 Guess watch campaign.

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