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Join the Movement – Salvatore Ferragamo dances into the festive season

Join the Movement – Salvatore Ferragamo dances into the festive season

Salvatore Ferragamo gets into a festive spirit for its Holiday 2019 campaign.

Captured by Bibi Borthwick, images star models Nataliya Bulycheva, Imari Karanja, Songhwa Oh, Liam Kelly and Alton Mason. Renowned choreographer Stephen Galloway works on poses for still shots as well as a short film. The cast shows off graceful movements in leather outerwear, tailored trousers and pleated skirts.

JOIN THE MOVEMENT

The Holiday Campaign takes centre stage with artfully stylized dance moves and a monochromatic collection punctuated by sporadic pops of colour in accessories. The campaign video features a dynamic cast of models that showcase the flexibility and versatility of a collection designed to empower you to navigate the rhythms of modern life with energy, brio and grace.

Creative Director Paul Andrew says: “True luxury must be life-enhancing. For this holiday season we wanted to emphasise the joy generated by inhabiting garments that afford a full, free range of effortless movement – and there’s no better platform for that than dance.”

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