Whyte & Mackay is returning to the 2024 TFWA World Exhibition in Cannes(Stand Bay 1, Bay Village) to showcase a selection of new and innovative releases at the show.
The Single Malt category has outperformed spirits over the past five years, and is forecast to outpace all other categories in GTR, including tequila (source: IWSR). With its portfolio of exceptional Single Malts – The Dalmore, Jura, Fettercairn and Tamnavulin – Whyte &Mackay’s Single Malt Whisky portfolio continues to grow strongly, generating significant share gains. The engine of this growth is the company’s diverse and sought-after portfolio, which features brands that appeal to distinct shopper demographics. The Single Malts shopper is a valuable one, and Whyte & Mackay believes there are further opportunities to unlock growth within this category.
Travel retail exclusives continue to be important, and in response to growing consumer demand Whyte & Mackay has developed new ranges which will be unveiled at the show. These include collections from The Dalmore, along with Year 2 of the Dalmore Portfolio Series. The company will also share an exciting new range from the UK’s No.1 Single Malt brand Jura, in addition to the reveal of Jura Islander’s Expressions No.4 – a new release in the highly sought-after series, that celebrates the creativity on Jura and taps into consumer demand for brands with a strong story and purpose.
This fourth expression celebrates the island’s award-winning gardener and distillery employee Neil Cameron, with beautifully designed, eye-catching packaging that brings Neil’s creativity and passion to life. The whisky-making team have chosen a finish in Madeira Malvasia – which is a first for Jura – to perfectly accentuate the fruity and balanced Jura house style. At its heart, Jura Islanders’ Expressions No.4 continues the collection’s mission of underlining that Jura is ‘More Than A Whisky’. Made by a Scottish island community at a beachside distillery, Jura Islanders’ Expressions No.4 gives travellers the chance to try something special, and taste island life in every sip. This whisky is perfect for sharing and bringing people together.
“For us, the TWFA Cannes show is a key opportunity to meet with and listen to our travel retail partners, and work collaboratively in order to unlock further growth within the category,” noted Louise Easton Channel Marketing Controller Global Travel Retail.
“We continue to develop our product portfolio with new and innovative releases, to create engaging in-store experiences, to keep our offer compelling for all industry stakeholders. We are especially thrilled to be previewing our new launches from The Dalmore, which highlight how we continue to advance our premiumisation efforts, and build our brand presence through powerful story-telling.”
