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Kaia Gerber & Gigi Hadid turn alien in controversial Moschino campaign

Kaia Gerber & Gigi Hadid turn alien in controversial Moschino campaign

Kaia Gerber, Gigi Hadid, Soo Joo Park and Vittoria Ceretti are the colourful supermodel stars of Moschino’s fall-winter 2018 campaign.

Moschino’s fall-winter 2018 campaign continues to spotlight the alien theme from its runway show (watch below) from February. Artistic director Jeremy Scott taps Gigi Hadid, Kaia Gerber, Vittoria Ceretti and Soo Joo Park for images lensed by Steven Meisel.

Painted like ‘Star Trek’ aliens, the models wear 60’s inspired skirt suits and dresses in vibrant colours. Carlyne Cerf de Dudzeele styles the shoot with makeup by Pat McGrath and hair by Guido Palau.

However, the campaign has generated considerable controversy in the US. Scott had introduced the campaign images on Instagram alongside the caption: “The only thing illegal about this alien is how good she looks!”

He later clarified the comment, writing: “WHAT IS AN “ALIEN?” THE CONCEPT OF MY AD CAMPAIGN IS TO BRING ATTENTION TO THE US ADMINISTRATION’S HARSH STANCE TOWARDS ‘ILLEGAL ALIENS.’

“I PAINTED THE MODELS IN MY SHOW AND THIS CAMPAIGN AS A WAY TO OPEN A DISCUSSION ON WHAT EXACTLY AN ‘ALIEN’ IS – ARE THEY ORANGE BLUE YELLOW GREEN? DOES THIS MATTER?

“THEY ARE OUR FRIENDS, NEIGHBORS, CO WORKERS, RELATIVES AND PEOPLE WE LOVE.”

The images show the models wearing bright coloured body paint, in a collection that was debuted back in February, but many thought the caption was insensitive given the current immigration crisis in America. But while some dubbed it insensitive, others claimed that Scott was trying purposefully make a statement about immigration and inclusivity.

Speaking about his collection back in February, he told Dazed: “I was thinking about immigration and illegal immigrants, or illegal ‘aliens’ when I was designing the collection. I wanted to play with the idea of what an alien actually looks like.”

Kaia Gerber stars for Moschino

Soo Joo Park fronts Moschino’s fall-winter 2018 campaign

Gigi Hadid wows in Moschino’s fall-winter 2018 campaign

Moschino’s fall-winter 2018 campaign with Vittoria Ceretti

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