A Kiss you will never forget: Dior’s Ultra Rouge lipstick revolution launches in duty-free

A Kiss you will never forget: Dior’s Ultra Rouge lipstick revolution launches in duty-free

Dior has launched Rouge Dior Ultra Rouge, the first weightless, ultra-pigmented hydrating lipstick – and its now on sale in duty-free stores.

The new Rouge Dior Ultra Rouge designed by Peter Philips, Creative and Image Director of the House’s makeup, celebrates the colour red, one of the iconic Dior hues and one greatly appreciated by the founding couturier. “It’s the colour of life. I love red,” he wrote, in 1954, in his Little Dictionary of Fashion. Combining an ultra-long-lasting, twelve-hour hold, intense colour and high coverage with a feeling of lightness, incomparable comfort and total hydration, this new lipstick is worn for the launch by actress and Dior makeup muse, Natalie Portman.

To the same tune by Prince, Noonoouri, simply dressed in a red sweater, takes her own turn at embodying the Rouge Dior world. A keen follower of the newest makeup arrivals, the virtual muse has already adopted the 999 Ultra Dior, in the emblematic shade conceived by the couturier in 1953.


THE LOVE OF RED – Dior’s makeup guru Peter Philips has created an ode to red: star shades with strong statements.


Rouge Dior Ultra Rouge is the first incredibly long-wearing lipstick with the comfort of a lip ink*: a true revolution in the history of lipstick.

Ultra Rouge offers a lightweight, ultra-comfortable formula and all the colour of a high-pigmentation lipstick. The colours seem more saturated with a luminous, semi-matte finish** for incredible sensoriality and hydration.

* At Dior.
** Instrumental test carried out on 20 subjects.
*** Except shade 000.

999 Ultra Dior – Red par excellence, iconic yet different.

770 Ultra Love


For perfect lips, discover Rouge Dior Ink Lip Liner, the first liquid lipstick in a couture pen with high pigmentation and high staying power, that work perfectly with the iconic hues of Rouge Dior and Ultra Rouge.

Rouge Dior Ink Lip Liner is the first* liquid lipstick in a couture felt-pen, available in 12 shades. Its felt-tip flawlessly defines the lip contour. Used at an angle, it fills in the lips with colour. With its highly pigmented ink formula, Rouge Dior Ink Lip Liner delivers intense and deep colour with a matte finish. Its long wear guarantees 12 hours** of colour impact and extreme precision.
* At Dior.
** Instrumental test carried out on 20 women.



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