Kith partners with Estée Lauder to launch a collaborative collection of the iconic beauty brand’s most beloved skincare products through a new lens.
A play on Kith’s motto “Just Us,” the collection illustrates the idea of “Just You,” celebrating the strength of every woman’s natural beauty with a selection of products that provide a complete skincare regimen to create beautiful, glowing, flawless skin. This limited-edition set also incorporates classic Estée Lauder branding elements revived exclusively for this collection, reflecting the sophistication and nostalgia of the brand.
A woman ahead of her time in every way, Estée Lauder broke all the rules and disrupted the world of beauty. Determined, creative and courageous, she saw the future of beauty long before others dared to imagine it. Kith founder Ronnie Fieg’s inspiration from Estée Lauder extends past their mutual birthplace of Queens, NY, and dives deeper into her entrepreneurial spirit and disruptive thinking. The Kith x Estée Lauder Collection embodies these ideals with an unwavering passion to provide timeless beauty products for women everywhere.
The collection is curated with five luxury skincare products, co-branded with an archival logo treatment, first used when the brand was created in 1946. Products include the Perfectly Clean Multi-Action Foam Cleanser/Purifying Mask, Micro Essence Aquaceutical™ Mist, Revitalizing Supreme+ Global Anti-Aging Cell Power Creme, Lip Conditioner, and the brand’s #1 serum, Advanced Night Repair. To round out the collection, the products will be showcased in a custom acrylic case and numbered canvas bag highlighted with golden detailing and a travel size mirror.
Estée Lauder understood what women needed and more importantly, what women desired. Today, the core values she embodied are more relevant and inspiring to women of all generations than ever before. Kith shares her daring, innovative, and rule-breaking spirit, and the Kith x Estée Lauder Collection celebrates this steadfast commitment to beauty.
The Kith x Estée Lauder Collection releases in store and online on Friday, March 15th.
Copyright The Duty Free Hunter 2019