This May and June, leveraging KitKat’s official partnership with Formula 1®, Nestlé International Travel Retail NITR is collaborating with Avolta to deliver a dynamic retail activation at Barcelona Airport Duty Free.
The activation brings the excitement of Formula 1® to life through an interactive simulator and a travel retail-exclusive KitKat® product range, designed to attract, engage, and convert shoppers in one of Europe’s busiest airport hubs.
Running from 30 April to 30 June, the two month-long activation combines an interactive Formula 1® racing simulator with a new KitKat product range inspired by the brand’s global Formula 1® partnership. Strategically timed in the lead-up to the Formula 1 Barcelona Catalunya Grand Prix, the activation invites travellers to “warm up their engines” and immerse themselves in the world of racing – right at the point of sale.
The immersive installation invites travellers to step into the driver’s seat and experience the intensity of Formula 1® racing, creating a high-impact moment designed to capture attention and encourage store entry.
Alongside the experience, shoppers can explore and purchase the latest KitKat range, with selected products available exclusively in travel retail. Collectible KitKat Formula 1® racing car models are also offered as gift-with-purchase or as part of bundle promotions, adding further appeal for both brand and motorsport fans.
