Coty Travel Retail Asia Pacific, in partnership with The Shilla Duty Free Singapore, is thrilled to announce the launch of the first-ever Kylie Cosmetics store in Singapore. Located in The Shilla Duty Free section in Terminal 4 at Changi Airport, the store is set to open its doors in July 2024, enabling travellers in Singapore to directly experience Kylie Jenner’s iconic beauty brand across color cosmetics, skincare and fragrance.

Anchored by Kylie’s passion and authenticity, Kylie Cosmetics represents her vision to inspire, educate, and empower an entire generation. The beauty line is carefully crafted with clean formulations and vegan ingredients, that deliver on trend, high-quality, high-pigment, and high-performance products that fans around the world have come to love.

“We are thrilled to partner with The Shilla Duty Free and Changi Airport Group to launch the first-ever Kylie Cosmetics store in Singapore,” said Guilhem Souche, Senior Vice President Global Travel Retail at Coty. “To commemorate this exciting milestone, we will also be unveiling Cosmic Kylie Jenner, giving travellers and visitors the opportunity to experience Kylie’s highly successful debut fragrance.”

Experience the Ultimate Retailtainment

Upon Kylie Cosmetics launch in Singapore in May 2024, travellers can look forward to an array of best selling, signature products to indulge in for a pre-flight touch up. From the iconic Matte Lip Kit and Velvet Lip Kit to fan favourites such as the Lip Oils and the Kylash Volume Mascara, there is something for everyone to explore. Newly launched collections will also be introduced as part of the stunning color product lineup, including the Power Plush Longwear Foundation and Concealer range and the Wisp Lash Kylie Jenner Mascara. Finally, visitors will have the opportunity to experience Kylie’s debut fragrance, Cosmic Kylie Jenner – a magnetic, skin-inspired scent that smells “out of this world”. Crafted by Kylie, her first ever fragrance instantly envelops the wearer in a rich, warm and sweet aroma.

To further amplify the travel retail experience, Coty Travel Retail Asia Pacific will also be enriching the consumer journey with a variety of signature retailtainment activities. Travellers will get a first-hand glimpse into the world of Kylie Cosmetics, from signature bestsellers to the latest innovations, for a comprehensive beauty experience. Onsite beauty specialists will also be available to provide engaging flash makeovers and makeup demonstrations at the counter.

To celebrate the debut of Kylie Cosmetics at Changi Airport, a momentous ribbon-cutting event was held on 1st of July 2024. Representatives from Changi Airport Group, The Shilla Duty Free Singapore, and Coty Travel Retail Asia-Pacific were present, alongside esteemed guests, to commemorate the milestone.

Since 14 February 2024, Kylie Cosmetics has also been available exclusively online via iShopChangi, an online shopping platform developed by Changi Airport. Visitors in Singapore can browse and shop a curated selection of iconic products from Kylie Cosmetics, including the Matte Lip Kits, Kylash Volume Mascara, and mini set, ahead of the launch of the brand’s first physical store in Changi Airport in May 2024.