Coty Travel Retail Asia Pacific has launched the first Kylie Cosmetics at Heinemann duty-free store in Sydney.

Since December 2022, travellers from Sydney Airport have been able to shop the Beauty line from Kylie Cosmetics, the iconic brand launched by Kylie Jenner that includes clean and vegan formulas.

Sydney International Airport – The First Kylie Cosmetics duty-free store in Australia opened in December 2022

Located in the primary location of Sydney Heinemann Tax & Duty Free in T1 departures, the 23 square meter store is dressed in an attractive pink palette. This highly instagrammable space also features plenty of photo opportunities including a life-sized Matte Lip Kit, pink scooter and kandy kart with specially decorated chocolates and lollipops.

The vibrant store offers Kylie Cosmetics’ makeup line and features plenty of photo moments for travellers

Travellers will find Kylie’s signature best sellers such as the Matte Lip Kits, Pressed Blush Power, Kybrow Kits as well as Skincare sets. They can also discover their perfect makeup look at the dedicated consultation area. Onsite beauty specialists are also giving out unique boarding passes that give lucky travellers an opportunity to receive complimentary gifts and enter a Kylie Cosmetics giveaway.

Travellers will be able to discover Kylie’s best-selling makeup and receive consultation from onsite beauty specialists.

“We are glad to bring Kylie Cosmetics, the disruptive, fun and iconic brand to Australian travellers together with Heinemann Tax & Duty Free Sydney. Kylie Cosmetics is thriving in travel retail environment and particularly in airports where we can fully express the brand DNA and offer exciting retailtainment to Kylie customers,” says Guilhem Souche, Coty Global Travel Retail Senior Vice President.

“We’re delighted to have Kylie Cosmetics join us in our spectacular new Sydney Airport stores. Exclusive, first-to-market brands are the cornerstone in our strategy to appeal to emerging airport retail shoppers. We are looking forward to partnering with the Coty team to captivate travellers through our upcoming activations, and to bring a freshness and sense of fun to the airport shopping experience,” says Ranjith Menon, Heinemann Asia Pacific Regional Head of Marketing and Purchasing – Perfumes & Cosmetics.

Following the successful opening of Kylie Cosmetics in Sydney Airport, an exciting and playful pop-up is planned to be unveiled in April 2023 to further engage travellers.