LACOSTE opened a new boutique in Terminal 1 at Singapore’s Changi airport on 11th May 2016.
This follows the recent opening of two new, beautiful stores inside Singapore Changi Airport in T2 & T3. In keeping with the brand’s distinctive concept ‘’Standard Premium’’, LACOSTE offers a wide variety of apparel merchandises, leather goods and accessories covering caps, sunglasses and watches in a superior environment of 79 square meters to its international customers.
To highlight the LACOSTE iconic polo, a brand-new polo wall with eye-catching visuals shot by famous fashion photographer Karim Sadli is arranged in the centre of the store, enabling customers to select different colours and fits. Brand identity is intensified through the curiosity cabinets which adorned with LACOSTE croc emblems in diverse designs. In addition, customers can experience LACOSTE universe through the props and images: tennis, golf and nautical pursuits. Digital screen is placed to lead customers to explore from fashion show of the season to the latest collections.
Establishing the third store in Singapore Changi Airport, LACOSTE says it aims to attract and serve travellers by creating premium and excellent shopping experience in line with the brand’s “unparalleled history, French-ness and sport-inspired styles.”
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