LACOSTE has announced its travel retail presence expansion in Hainan, China by opening a boutique in the Haikou Xinhaigang Store, the largest single duty-free shop in the world housing over 800 international and domestic brands.
Following the debut of its head-turning new travel retail-specific store design concept in the Paris-Charles de Gaulle airport, Lacoste extends this vision to the key market in the APAC region to deliver an unforgettable shopping experience to croco-loving travelers.
Greeting visitors is the façade that took artistic inspiration from crocodile scute painted in Lacoste’s signature green, as well as a wall print that paid homage to the brand’s founder, René Lacoste. To optimize the in-store journey, a carefully curated area filled with popular items among travelers, such as the iconic Lacoste polo shirts and a Lunar New Year capsule, is presented to welcome shoppers. With a strong start in 2024, Lacoste expects to see more travel retail boutiques opening in the first quarter of 2024. Watch this space!
Travel Retail, often referred to as the “6th continent”, offers a unique opportunity to connect with consumers and highlight the brand all over the world. Lacoste is one of the strongest players in the Travel Retail industry with more than 150 boutiques worldwide.
