LACOSTE once again celebrates tennis as an inspiration for the newest masculine fragrance, MATCH POINT.
Match Point fragrance: When emotion propels you to action. Breathe in the thrilling freshness of this new masculine Eau de Toilette by Lacoste, an explosive fusion of two contrasting accords. The green energy of basil and gentian bitterness combine in a breathtaking freshness.
MATCH POINT debuts on July 27th as a very intense, woodsy, aromatic combination of aromas dedicated to tennis. Besides the name, the bottle itself reflects the energy of the sport: “With its dynamic design, this bottle echoes tennis codes in a number of ways. A match ball sculpted on a glass background, a cap in the style of a racket grip, and a graphic central court line for perfect balance.”
The intense green blend, the composition includes pungent and sparkling grapefruit and pink pepper, and aromatic clary sage and geranium, which dive into a vibrant, woodsy base of vetiver and cashmeran accords.
The green crocodile can be an allusion to the ingredients of the composition: an intense accord of green basil in the opening, also the colour of the grass tennis court, but also as a symbol of freshness, energy and success, according to the Lacoste brand.
“In life as in sport, a game is sometimes decided with a single winning bounce. A suspended and decisive instant which can change everything. To go beyond your limits, a rush of courage and intensity is necessary. This force has been immortalised by Lacoste to achieve perfect balance. The thrill: Faced with an important decision, breathe in!”
Actors Arnaud Valois and Souheila Yacoub star in the dynamic TV campaign – see below.
MATCH POINT is available as a 50ml Eau de Toilette and 100ml Eau de Toilette, as well as complementary body care products.
Copyright The Duty Free Hunter 2019