Longchamp has released a short film to trail the upcoming Fall season – focusing on the label’s shoes and ready-to-wear collections, in a departure from its usual focus on its leather bags and accessories.
The 2015 fall campaign of French brand Longchamp dedicated this year to the designer’s shoes and ready-to-wear collections rather than showcasing the brand’s leather creations was shot with an original dose of humour and quirkiness. The light-hearted campaign was produced by the Please More Shooooes duo: Mathilde Toulot and Olivia da Costa.
In contrast to the luxury brand’s other recent campaigns starring Alexa Chung (since Spring/Summer of 2014), the fall campaign features no faces or recognizable individuals but a multitude of slender legs.
The campaign includes several scenes in which the viewer can see bodies and legs moving from place to place, be it in the office, the elevator, the gym or a café. It is perfectly staged to highlight moccasins, ankle-boots and ballerina pumps, three signature pieces of Longchamp’s fall 2015 collection.
Despite a strong focus on the shoes, the ready-to-wear collection is also portrayed in the campaign. Teddy jackets, leather pieces, hooded jackets, slim pants, trapeze skirts and fall coats in the season’s colors: navy blue, black, burgundy, gold and orange are all items exhibited in fun, everyday situations.
Watch the film below:
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