Lagardère Travel Retail Switzerland has partnered with Inflyter to improve travellers’ Duty Free shopping experience by digitalizing the purchasing process end-to-end.

Lagardère Travel Retail Switzerland and French company Inflyter have strengthened their partnership to release a comprehensive new version of the Inflyter digital Duty Free platform enabling travelers flying in and out of Geneva Airport to buy Duty Free items online before they travel and collect their shopping upon arrival at the airport. The enhanced platform offers a new design and improved functionality including in-app payments in order to deliver a faster and more convenient shopping experience. These improvements make the purchase process fully digital, supporting a safer journey through the airport and supporting the return of travelers’ trust and confidence.

The partnership between Lagardère Travel Retail Switzerland started in 2019 with the implementation of the first Inflyter platform, which offered Click and Collect services with in-store payment and collection.

Ahead of the launch of the new Inflyter platform, Lagardère Travel Retail Switzerland worked in close collaboration with Inflyter and Geneva Airport. Upon its official launch earlier this month, a significant communication campaign has been introduced to promote the Inflyter service at all strategic touchpoints of the passenger journey at the airport, with customers picking up their order from an exclusive and priority Inflyter collection point at the Aelia Duty Free store.

Realising the potential of the digital shopping experience

This milestone further strengthens Lagardère Travel Retail’s desire to create new digital sales channels and secure revenue from passengers who may not usually buy or have less time at the airport, and who prefer to shop online on their way to the airport or before leaving home.

This programme, which has already proved to boost the average basket value (higher than in-store), sees Lagardère Travel Retail further complement the online services they offer in Switzerland and lead through innovation.

Commenting on this announcement, Pascal Le Droff, CEO at Lagardère Travel Retail Switzerland, said: “Even before the pandemic, we have been actively exploring how we could improve the digital experience we offer to our duty free shoppers, secure new revenue sources and serve new customers. Despite very challenging conditions, our partnership with Inflyter demonstrates how digital offerings can complement our existing airport operations and we are excited about its future potential.”

Wassim Saadé, Founder and CEO of Inflyter, stated: “It’s great to have additional validation of the demand for mobile and digital duty free shopping experiences by passengers, and we are pleased that the Inflyter proposition can support Lagardère Travel Retail Switzerland, retailers and airports in their desire to recover and maximize revenues from those passengers that are travelling but also contribute to offering a convenient and safer shopping experience.”

Pierre Germain, Commercial Director at Geneva Airport, added: “We are proud to be part of this digital and transformational initiative with Lagardère Travel Retail Switzerland and Inflyter. It empowers our passengers by giving them the choice over how they want to shop duty free and sets new service standards for the shopping experience. Just as important is that it supports our retail partners in exploring new sales channels and revenue opportunities; something that is critical for our industry right now.”