Lalique has joined World Duty Free Group to present its latest pop-up boutique at Heathrow airport dedicated to L’Amour Lalique, one of its most iconic fragrances. The pop-up will be located in terminal five from July 23 until August 5.
L’Amour Lalique, composed by Nathalie Lorson, is “an essence of love and enchantment, the fragrance of pure seduction” according to the fine crystal specialist. The pop-up is designed to highlight L’Amour Lalique, with the “Fleurs amoureuses“ (“Flowers in Love“) signature. The environment is designed to be sensual and elegant, evoking the rosebuds that compose the top notes of the fragrance. Travellers will be invited on a journey of olfactive discovery with the precious ingredients that make L’Amour Lalique presented together in bars.
The pop-up is also a tribute to the brand showcasing both a selection of signed and limited crystal editions from its fragrance portfolio and the brand’s archives, underlined by the installation of the Lalique crystal chandelier, Dahlia. The Fantaisy jewellery collection will also be displayed – the first time that Lalique jewellery has been presented and sold through World Duty Free.
Promoting further interaction, a competition allows visitors the chance to win a small Lalique gift, as well as be entered into a grand draw for one of 32 prizes.