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Lancôme and YSL Beauty bring Beauty Tech to travellers at Qatar Duty Free in Doha

Lancôme and YSL Beauty bring Beauty Tech to travellers at Qatar Duty Free in Doha

The two premium and innovative LANCÔME and YSL Beauty Doha Café flagship stores, which recently opened at Doha International Airport in partnership with Qatar Duty Free, provide beauty for all travellers.

The new 60 sqm Lancôme Doha Café store embodies two of the brand’s key core values: French elegance and innovation.

When flying through Doha Airport, travellers will not miss the Lancôme Manifesto (Ô) and the eye-catching digital pillar at the entrance of the shop. The French apartment-inspired store, with its chandelier and wooden flooring, provide an engaging and inviting experience. The brand brings modernity and technology to the new flagship through several touchpoints, highlighting beauty tech tools and impressive screens.

For the very first time in Travel Retail Europe Middle East Africa India, Lancôme showcases a new beauty technology tool: the Shade Finder. Shade Finder is a pioneering new skin tone measurement technology which identifies up to 22,500 shades, taking into account your skin intensity and undertone. With this digital expert make-up tool, which allows women to find the perfect shade foundation, Lancôme is fully leveraging the power of digital devices in retail.

 

YSL Beauty is committed to redefining modern, edgy and luxury beauty.
The new YSL Beauty 30 sqm premium space has been designed for travellers who look for modern luxury with the benefits of cutting-edge technology. This new store is the first flagship in Travel Retail Europe, Middle East, Africa, and India (TREMEAI) to integrate ModiFace. Powered by leading Artificial Intelligence technology, Modiface enables travellers to virtually and safely try on new make-up products and looks, a digital service of paramount importance in a contactless world. Travelers will enjoy an enhanced and unique experience.

Customers will also be offered the opportunity to engrave a wide selection of YSL products and create the perfect gift for friends and family at their arrival. Furthermore, skincare addicts will discover YSL Pure Shots, the revolutionary skincare concept that fits the urban woman’s lifestyle, which, for the first time, is revealed in Travel Retail Europe Middle East Africa India. This new must-have range includes six products of which four are refillable serums created to reduce the environmental impact.

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