Champagne Lanson will be using the upcoming TFWA World Exhibition & Conference to introduce its new Organic Champagne, Lanson Green Label, and exclusively preview its new brand platform that will be officially launching in 2020.
Champagne Lanson’s Organic Green Label is a unique edition for a significant champagne house.
Available through Heinemann, the Green Label has been introduced to target both the millennial demographic, the environmentally concerned and those that wish to enjoy an organic, high quality, refreshing aperitif.
“Our new Organic Green Label is a niche addition to our portfolio. Organic Champagne is not something you would normally see from a major champagne house, so we are excited to be introducing a label so special. In addition to this new label, we will also be introducing our customers, both old and new, to our brand platform that is due to launch next year. This new platform highlights our renewed strategy in travel retail – Vision 2020.
This will include a range of exciting new launches and activities that will really put travel retail back at the forefront of our business plans. Cannes provides us with a vital platform from which to kick start what promises to be a very exciting period in GTR for Champagne Lanson,” adds Boissieu.
Copyright The Duty Free Hunter 2019