Champagne Lanson has partnered with Lagardère Travel Retail to offer travellers departing through Nice Airport T2 a Champagne experience based on ‘bistronomie’ (a casual version of gastronomy).
Taking place from August 31 to October 25, the HPP will promote Lanson’s most recent cuvées: Le Black Réserve and Le Blanc de Blancs, both of which are exclusive to travel retail, wine retailers and on-premise outlets.
During the HPP, a sommelier – specially trained at Maison Lanson, will be animating the Champagne tasting, pairing Le Black Réserve and Le Blanc de Blancs with different cheeses to demonstrate how different, and sometimes unexpected, flavours can work well together.
As an added incentive, travellers are offered a price off on purchases of Le Black Réserve, Le Blanc de Blancs, Le Rosé, and Twin-packs (TR exclusive).
Champagne Lanson worked with Paris based Globe Group (https://www.globe-group.com/fr/) to develop the HPP. Creating a ‘green’ concept was high on the agenda for the agency, with sustainability, eco-friendly and zero waste the three key focuses.
“We’ve been very impressed by the efforts and enthusiasm of Globe,” says Lanson Head of Travel Retail Edouard de Boissieu. “They’ve done a really fantastic job in a very short space of time.”
Says de Boissieu: “This is a new style of HPP for Lanson and our intention is to give the consumer more than just a taste of Champagne, reinforcing our ambition to position the brand at a premium quality level by building the gastronomy story around it. Food pairings are an ideal way to do this, and we think it will provide a very pleasant experience for consumers as they leave Nice airport. Nice is the perfect venue to hold this HPP especially as it will be the perfect preview of these two cuvées before the presentation at TFWA World Exhibition and we are grateful to Lagardère for this opportunity.”
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